Updated: Feb 20
With numerous methods for streaming live video, companies are no longer restricted to producing content for future release.
With Livestream, its easy to show video content live through facebook and You tube which opens the doors to numerous opportunities for companies.
Many organizations use social media platforms to stream events live. This can include pre-existing events, like conferences and showcases. In a world that’s been greatly affected by the COVID-19 pandemic, this has opened up global access to events that were once restricted to in-person attendance.
Some companies have even adopted digital event formats for their advertising campaigns. They aren’t just giving audiences the chance to tune in — they’re making the stream itself the event. This offers many new types of audience participation and engagement through chat, polls, and other integrated social media options.