By 2022, online videos are expected to account for 82 percent of all consumer Internet traffic. Video has also evolved as one of the most effective strategies for attracting new customers or maintaining relationships with existing ones. Therefore, video marketing has never been more crucial than during this pandemic and you can start with these 3 types.
1. Tutorial videos
A tutorial video allows you to showcase the features, perks, and benefits of your business and products while also instructing viewers on how to use them. Companies utilize video tutorials to assist onboard new customers or create trust in how to use a product or service. Furthermore, tutorials are a terrific approach to attract search engine traffic because it's a lot easier to watch a video tutorial than it is to read instructions when people need to be taught how to do something.
2. Testimonial videos
Content created by users! It's simple. Allow your consumers to do the marketing for you. When consumers or other businesses are seeking a new product, service, or solution, they frequently look for other customer reviews before making a purchase, especially if others have experience with it. When a large number of individuals provide positive testimonials about your brands or products, others will perceive your brand as trustworthy and will be less hesitant to buy your products — after all, the stronger your reputation, the more likely you are to attract new customers.
A webinar is an online seminar that allows marketers, salespeople, educators, and other professionals to connect in real-time with clients, and other professionals. A webinar can be used as a marketing tool to better promote a firm, its product, and/or services to its target audience. Webinars are typically used to generate leads, raise brand awareness, provide product demonstrations, and build relationships with prospects. Furthermore, webinar marketing will increase your engagement with your audience in real-time. This level of engagement will lead to a better understanding of your target audience developing deeper relationships with them.